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247Sports chief joinsComicBook.com as CEO

Andrew Bouldin

Shannon Terry, founder of recruiting news site 247Sports, is taking his digital media skills to the comic books genre, joining ComicBook.com as CEO.

At ComicBook.com, a Brentwood-based site dedicated to comic book industry news and related pop culture, Terry will oversee the company’s corporate strategy and day-to-day management. He will remain CEO of 247Sports, which is also based in Brentwood.

ComicBook.com, founded by Joe Blackmon, has had two consecutive years of triple-digit traffic growth as movies and television networks have increasingly included the comic book and superhero genres. Under Terry’s leadership, the company will focus on social media platforms, message board communities and mobile technologies, with a relaunch planned for May 1.

“We have the assets in place to maximize this opportunity,” Terry said.“It gives us a chance to use our expertise in another category, a very large and underserved category.”

In addition to building 247Sports into a network that includes 120 reporters and analysts and 65 online properties, Terry co-founded competing site Rivals.com, selling it for close to $100 million to Yahoo in 2007. Earlier this week, 247Sports announced a partnership with coaching news site CoachingSearch.com.

Blackmon, who previously worked for Terry at Rivals.com, will continue as president of the company and will oversee editorial and marketing efforts.

Noah Stanley, 247Sports chief product officer, and Cory Lovelace, chief technology officer, are also joining the ComicBook.com team.

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